3-channel video, sound, color, 6min45s, 2023
Lore is a 3-channel video focusing on a virtual product and lived stream to sell it. Montaging the sowing, cutting, and assembling procedure with my own avatar image, presents the authenticity of a transparent producing process (it is a strategy in that anchors use their bodies to clarify the quality of the product in order to win consumers’ belief and trust. ) Multiple avatars’ images present at the same time, which means the anchors sell more time than they have and must work multiple jobs to make a living or even not make a living. They are wrecked, discontinuous, and distracted and ran on several parallel tracks to defend against the terror of total dasein. The sign, that is, has been materialized in -or on -a new object. It is the recognizability of the sign, especially when displayed on an object more similar to the original carrier of the sign. all are trapped in the circulation of ideology and conspiracy.